Streetwear fashion in gaming culture - The emergence of streetwear fashion in gaming culture
The emergence of streetwear fashion in gaming culture
The emergence of streetwear fashion in gaming culture can be attributed to the influence of hip-hop and skateboarding culture. Hip-hop culture, in particular, has had a significant impact on street culture and fashion trends [1].
Streetwear fashion is deeply rooted in cultural movements such as hip-hop and punk rock, and it has evolved over time to become more daring and eye-catching [2][3].
Skateboarding culture has also played a role in shaping streetwear fashion, with skate videos ditching the grungy VHS aesthetic in the late 90s and early 00s and integrating with rap and hip-hop culture [4].
As a result, streetwear fashion has become a popular style choice among gamers, who are drawn to its edgy and unconventional aesthetic.
The rise of gaming as a mainstream industry has also contributed to the emergence of streetwear fashion in gaming culture. As video games entered mainstream culture, gaming culture began to rise alongside streetwear fashion [5].
Gaming is no longer just for teenage boys, and it has become a stylish and chic industry [6]. Fashion has embraced gaming and gamers as legitimate areas of interest, and gaming has become a profitable area for fashion brands to explore [7][8].
This intersection of gaming and fashion has led to streetwear brands collaborating with gaming companies, designing gaming-themed clothing lines and exclusive virtual outfits [9][10][11][12][7][13][14].
Streetwear fashion has become a significant part of gaming culture, with its influence seen in the clothing choices of gamers and the collaborations between streetwear brands and gaming companies. The blurring of lines between real and virtual fashion has created a new space for fashion and gaming to intersect, leading to exciting and innovative collaborations between the two industries. As gaming continues to grow and evolve, it is likely that streetwear fashion will continue to play a significant role in shaping gaming culture.
Key elements of streetwear fashion in gaming culture
Streetwear fashion has become an integral part of gaming culture, with key elements that define the style.
Graphic tees and hoodies are a staple of streetwear fashion in gaming culture, often featuring popular video game characters or references [15].
Affordable and trendy graphic tees are widely available, with online retailers like RIPT Apparel offering daily deals on unique designs [16].
Hoodies, on the other hand, are a comfortable and versatile option for gamers, with many brands offering limited edition releases that are highly coveted [17]. The combination of graphic tees and hoodies has become a defining aspect of streetwear fashion in gaming culture [5].
Sneaker culture is another key element of streetwear fashion in gaming culture, with many gamers and esports enthusiasts collecting limited edition releases.
Brands like EA and Adidas have collaborated on complete streetwear collections inspired by popular video games [18].
Esports and gaming lifestyle brands like BEATHS have also emerged, offering comfortable and stylish apparel for gamers [17].
The rise of sneaker and streetwear culture in gaming has led to an increased interest in limited edition releases, with some gamers even camping out overnight to get their hands on the latest drops [19].
Accessories and collectibles are also an important part of streetwear fashion in gaming culture. Popular accessories include hats, backpacks, and jewelry, often featuring video game references or logos. Collectibles like figurines and action figures are also highly sought after by gamers, with some limited edition releases selling for thousands of dollars [20]. As gaming culture continues to evolve and expand, it is likely that the intersection of streetwear fashion and gaming will only become more integrated [12].
The popularity of video game merchandise clothing, particularly hoodies, is a testament to the influence of streetwear fashion in gaming culture [21].
The impact of streetwear fashion on gaming culture
Streetwear fashion has had a significant impact on gaming culture, encouraging self-expression and creativity among gamers.
With the rise of digital fashion houses, such as The Fabricant, gamers can now use digital-only clothing as branded skins in-game, aligning with current trends in popular culture [22][23][24].
This has allowed gamers to express themselves creatively through their avatars and in-game fashion choices. In addition, streetwear fashion has broken down traditional fashion norms, allowing gamers to wear baggy denim, oversize sweatshirts, and other loose-fitting garments, breaking the rules of proportion [25].
As a result, gaming culture has become a space for self-expression and creativity, providing endless possibilities for gamers to showcase their unique style [26][27].
Streetwear fashion has also created a community and sense of belonging among gamers. As gaming has become more mainstream, fashion has embraced gaming and gamers as legitimate areas of interest [8].
Streetwear, in particular, has allowed gamers to identify with a tribe and shape their identity within the gaming community [28][29]. This has led to the building of communities that transcend traditional social boundaries, providing a sense of belonging over status [30]. The combination of gaming and streetwear fashion has created a unique subculture within the larger gaming community, allowing gamers to express themselves and connect with like-minded individuals [31].
The intersection of streetwear fashion and gaming culture has allowed for a new level of creativity and self-expression, while also creating a sense of community and belonging. Fashion and gaming are no longer separate entities but have merged to create a unique culture that embraces individuality and creativity.
As high fashion continues to make forays into gaming culture, it is clear that this intersection will continue to shape the future of fashion and gaming [24]. The impact of streetwear fashion on gaming culture has allowed for a new level of self-expression and creativity, creating a space for gamers to showcase their unique style and connect with like-minded individuals.
2. Skateboarding: The Birthplace of Modern Streetwear.https://www.fastatucla.com/fast-at-ucla/skateboarding-the-birthplace-of-modern-streetwear Accessed 2023-04-23
3. The Impact of Streetwear on the Fashion Industry.https://www.fastfashionnews.co.uk/the-impact-of-streetwear-on-the-fashion-industry/ Accessed 2023-04-23
4. How Tony Hawk's Pro Skater changed gaming … and skating.https://www.theguardian.com/games/2020/sep/18/skateboarding-tony-hawk-pro-skater Accessed 2023-04-23
5. What Does a Gamer Look Like?.https://www.nytimes.com/2021/01/26/style/gaming-fashion.html Accessed 2023-04-23
6. How gaming became fashionable.https://www.harpersbazaar.com/uk/fashion/a29649089/how-gaming-became-fashionable/ Accessed 2023-04-23
7. Gaming is entering its fashion-forward phase.https://www.washingtonpost.com/video-games/2021/07/12/video-game-fashion-esports-streetwear/ Accessed 2023-04-23
8. The role of Fashion Design in the Gaming Industry.https://thefashionaut.com/blog/the-role-of-fashion-design-in-the-gaming-industry Accessed 2023-04-23
9. Gaming is the latest subculture fashion is tapping for ....https://www.glossy.co/fashion/gaming-is-the-latest-subculture-fashion-is-tapping-for-inspiration-and-collaboration/ Accessed 2023-04-23
10. Why esports are emerging as fashion's go-to cultural ....https://www.glossy.co/fashion/esports-is-the-new-skateboarding-and-major-fashion-brands-are-taking-notice/ Accessed 2023-04-23
11. Fashion Meets Gaming - Top 5 Fashion Collaborations in ....https://esi.si.com/lifestyle/top-5-fashion-collaborations-in-esports Accessed 2023-04-23
12. How Video Games Became Fashion's New Runway.https://hypebeast.com/2021/8/fashion-gaming-partnership-collaboration-gcds-giuliano-calza Accessed 2023-04-23
13. Video Games Are Becoming a High-Fashion Playground.https://www.vogue.com/article/video-game-fashion-designer-collaborations Accessed 2023-04-23
14. Our Fav Gaming x Fashion Collaborations.https://www.japannakama.co.uk/fav-gaming-fashion-collabs/ Accessed 2023-04-23
15. DRKN | We Are Gamers | Buy Gaming Streetwear Online.https://drkn.com/ Accessed 2023-04-23
16. RIPT Apparel - Nerdy, Geeky, Limited Edition Pop Culture ....https://www.riptapparel.com/ Accessed 2023-04-23
17. BEATHS - Streetwear Brand / Gaming culture lifestyle and ....https://www.beaths.com/ Accessed 2023-04-23
18. Video Games Might Just Be the Next Big Thing in Streetwear.https://www.highsnobiety.com/p/video-games-streetwear/ Accessed 2023-04-23
19. Women in sneaker/streetwear culture | by Eduard.https://medium.com/@eduardmsmr/women-in-sneaker-streetwear-culture-ede3dbd2887f Accessed 2023-04-23
20. RTFKT Sneakers, Where Fashion Meets AR + Gaming.https://fashnerd.com/2020/09/calling-all-sneakerheads-gamers-rtfkt-sneakers-where-fashion-meets-ar-gaming/ Accessed 2023-04-23
21. HOW TO FIND THE BEST VIDEO GAME APPAREL.https://officialkonamishop.com/blogs/news/how-to-find-the-best-video-game-apparel Accessed 2023-04-23
22. Self-Expression in a digital world: Fashion, Creativity and ....https://sabukaru.online/articles/digital-fashion Accessed 2023-04-23
23. A perspective on Fashion within Video Games.https://www.platforme.com/blog/a-perspective-on-fashion-within-video-games Accessed 2023-04-23
24. Hot buttons: why fashion houses are getting into video ....https://www.theguardian.com/games/2023/mar/01/why-fashion-houses-are-getting-into-video-games Accessed 2023-04-23
25. Guide to Streetwear Fashion: 4 Tips for Styling Streetwear.https://www.masterclass.com/articles/guide-to-streetwear-fashion Accessed 2023-04-23
26. Gaming Is Pushing Fashion Into an Identity Crisis.https://www.highsnobiety.com/p/gaming-fashion-identity-crisis/ Accessed 2023-04-23
27. Why Digital Clothing is 2021's Most Exciting Tech Trend.https://uxplanet.org/why-digital-clothing-is-2021s-most-exciting-tech-trend-64717db6856b Accessed 2023-04-23
28. made up of Streetwear, Crypto, Anime and Gaming heads | ....https://medium.com/@yonut/building-the-scag-super-culture-made-up-of-streetwear-crypto-anime-and-gaming-heads-936badcc134e Accessed 2023-04-23
29. How Streetwear Helps Shape Identity.https://novelship.com/news/how-streetwear-helps-shape-identity/ Accessed 2023-04-23
30. The rise of Niche Culture and how it defines a generation.https://www.decode-mag.com/article/the-rise-of-niche-culture-and-how-it-defines-a-generation Accessed 2023-04-23
31. The Gamer Subculture in Lacy, WA - PDXScholar.https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=1035&context=anthos Accessed 2023-04-23